Change text box background color depending on value in Label Reports

Hi, hope someone can help. Struggling with this.

I have designed in MsAccess 2007 a Reports to print Labels 3 across.

I would like a specific field to change background color according to the value of the field. Using Conditional formatting, I can enable this but only for three values. However I am using more than 3 values.

In other words, if the value of the text box is "Milk", the text box background should be yellow; if "Wheat", should be red; if "Egg", should be green; etc. Is this...

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